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Ep0028: 36% of Web Traffic is Fake

An incredible new study has just been released by the Association of National Advertisers and WhiteOps showing that roughly 36% of web traffic is faked by bots. This is big news for online advertisers who pay money for the 11% of display ad views and 23% of video ad views that are bots. This further complicates targeted ad buying, as the bots travel with the identity of the person whose computer they've taken over. All in all, the costs of these fraudulant views is estimated at $6.3 billion US.

15secTech-0028-WebTrafficFaked-Jeff-Jeff MacArthur

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