Ep0119: YouTube Interactive Cards

This spring, YouTube released its new per-video “cards” feature as an evolution of annotations for video creators. There are 6 types of cards:

  • merchandise
  • fundraising
  • video
  • playlist
  • associated website
  • fan funding

Cards work on both mobile and desktop, and let you customize image, title, call-to-action, and destination URLs depending on the card type. Clickable teaser text will appear at a designated time in the video for several seconds to draw the viewer’s attention to your card, and you can have up to 5 cards per video.

15secTech-0119-YouTubeCards-Jeff-Jeff MacArthur

marketing YouTube
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